2-10 Participants
4-8 Hours
1 Tool
Level 2Intermediate

Why use the Persona Canvas?

Understand your customers by creating personas.

Use this canvas to create visual personas and create better products and services.

  1. Bring your persona to life by adding a photo.
  2. Fill out a profile, give your persona a name, age, profession or add other information
  3. Drag the card at the top-right to determine the personality type. Make sure other personas (if any) are different from thisone.
  4. Think of interests and expertise, rate them by resizing the bars.

This tool is designed to help you with following challenges.
TIP: to help you ‘think’, select the challenges that apply to your case.

  • Humanize your target audience
  • Design better solutions
  • Improve user experiences of your products & services
  • Increase your marketing effectiveness and provide tooling for sales

How? The tool

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Learn best practices. Get training.

How can we help?




All tools created and shared by us have a Creative Commons license. This means you are free to use all tools for any purpose, all personally, most (not all) commercially.


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