2-10 Participants
4-8 Hours
1 Tool
Level 3Advanced

Why use the Lean Canvas – Redesigned?

Your business model, optimized for Lean Startup.

This canvas is an effort to continuously improve the usability, effectiveness and UX of the original Lean Canvas. Just like your business, tools should be improved, up-to-date and reinvented.

The Lean Canvas has helped millions of people around the world design better businesses. Just like your business, tools should be improved, up-to-date and reinvented. That’s why we developed a sketch database and design principles to help organizations do this. The Lean Canvas Redesigned is our effort to continuously improve the usability, effectiveness and UX of the business model canvas. We aligned the design with how our clients and users collaborate and communicate with the Lean Canvas.

  • 30% larger building blocks at the smallest bottlenecks
  • 11% more space for your thoughts by merging the header and footer
  • All building block sizes are better balanced
  • No more thinking inside boxes, an open design reflects the connectedness of choices
  • Sketches tell the story and links between all parts of your Business Model
  • Interactive tooltips show the questions you need to ask, only if you need this. No more clutter of text, more space for your thoughts
  • Free to download and use in offline workshops
  • Free to use in online workshops on Creatlr

This template has interactive tutorial tooltips. Hover over the quotes in the online workshop environment and discover what questions to ask at every building block.

  1. Problem – List your top 1-3 problems.
    Existing Alternatives – List how these problems are solved today.
  2. Customer Segments – List your target customers and users.
    Early Adopters – List the characteristics of your ideal customers
  3. Unique Value Proposition – Single, clear, compelling message that states why you are different and worth paying attention.
    High-level Concept – List your X for Y analogy e.g. Youtube = Flickr for videos
  4. Solution – Outline a possible solution for each problem.
  5. Channels – List your path to customers (inbound or outbound)
  6. Key Metrics – List the key numbers that tell you how your business is doing.
  7. Unfair Advantage – Something that cannot easily be bought or copied.
  • Revenue Streams – List your sources of revenue
  • Cost Structure – List your fixed and variable costs.

This tool is designed to help you with following challenges.
TIP: to help you ‘think’, select the challenges that apply to your case.

  • Your business model on one page
  • A more intuitive way to talk to investors, clients and team members
  • Understand & improve your business model
  • Structure your thoughts, create better business models
  • Find out why your strategy isn’t working

How? The tool!

Lean Canvas is adapted from The Business Model Canvas. The original canvas is created by Ash Maurya.
This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Learn best practices. Get training.

How can we help?




Access to all visual tools

Visual thinker certificate + surprise

*All pricing is excluding travel expenses and VAT if applicable.

All tools created and shared by us have a Creative Commons license. This means you are free to use all tools for any purpose, all personally, most (not all) commercially.


Please comply w/ license


Go for it!

The most flexible way of collaboration. Get tips & tricks and coaching right from your workstation (or bar, home, ...anywhere).

Remote brainstorm

1-4 hours / session

As much sessions as needed

Online (eg. skype/appear.in)


FROM €199 / session

FROM €99 / participant

Learn best practices and get coaching. Creative sessions facilitated by our experienced design thinkers are always inspiring and challenging. Try it! 

Workshop / training

4-8 hours / session

1+ sessions

In-house / anywhere

10 / coach

FROM €1299 / session *

FROM €299 / participant *


Remote brainstormWorkshop/trainingTrain the trainerA combinationSomething else

or call us at +31 (0) 85 303 76 32

Share this tool