Value Proposition Design Template Tool

Why use the Value Proposition Design Template? Create great value propositions from a customers perspective. Discover what products and services are of value to your customers. Before or after this exercise, you can create personas to better understand your customers, their jobs and create better products & services. Challenges This tool is designed to help […]

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Empathy Map – Redesigned Tool

Why use the Empathy Map? The empathy map is a tool developed by visual thinking company XPLANE. It can be used to profile your customer segments and better understand their world, pains and gains. Works great with personas & value proposition design. We decided to remix and adapt the work by XPLANE. Our objective was […]

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Value Proposition Design for Teams Session

Why? Your products & services are not your prime objective. Your customers and creating value for customers are. Learning what customers really want is difficult. Looking beyond features and products even more so. Especially when you’ve already invested time and money. Luckely there are tools available to help you design value for customers. This workshop […]

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