Why use the Persona Canvas? Understand your customers by creating personas. Use this canvas to create visual personas and create better products and services. Bring your persona to life by adding a photo. Fill out a profile, give your persona a name, age, profession or add other information Drag the card at the top-right to […]
Why use the Multiple Pitch Canvas? Don’t tell everybody the same general story! Create a tailored pitch for every customer segment. Every customer is different and deserves a brief, but clear pitch designed from their perspective. Create pitches that address exactly what every customer segment wants to hear and leave the uninteresting. The perfect marketing […]
In this workshop / training you will discover how to get to the essence. Why you do things. What you believe in. How to bring this to life and how to turn this into a pitch, marketing or talk about this with customers, investors or stakeholders.
Why? Startups sometimes have a ticking clock. Investors, funds, loans or other means run out eventually with break-even in sight (or not). Larger companies also have these ticking clocks risking to hit break-even from the other side. Sales or cashflows decline, markets are changing, you might not be changing fast enough. What to do? Learning […]