2-10 Participants
1-2 Days
4-6 Tools
Level 3Advanced


Startups sometimes have a ticking clock. Investors, funds, loans or other means run out eventually with break-even in sight (or not). Larger companies also have these ticking clocks risking to hit break-even from the other side. Sales or cashflows decline, markets are changing, you might not be changing fast enough. What to do? Learning what customers really want and how this changes over time is difficult. Looking beyond features and products even more so. Especially when you’ve already invested time and money.

This workshop is a sequal to Value Proposition Design for Teams, but can also be facilitated on its own. It helps you understand value proposition design, how to create new value or find new customer segments with current offerings. With inspiring examples, we teaches you best practices and put you and your team to work. Afterall, we learn faster by doing.

This workshop is designed for the following challenges.
TIP: to help you ‘think’, select the challenges that apply to your case.

  • Find new customer segments and revenue streams
  • 42%No market need
  • 29%Ran out of cash
  • 18%Pricing / Cost issues
  • 17%Product without a business model
  • 14%Poor marketing
  • 14%Ignore customers
  • Other reasons why startups fail
  • Allocate your time & money more wisely
  • Build, meassure and learn what customers want


The loop
Everything we do is based on lean startup and design thinking techniques. This means we solve challenges in loops: processes that can be repeated until a solution is designed, tested and proven (or not). Build – Measure – Learn. The blueprint behind every session.

Your value proposition is one of the building blocks of your business model. In fact, it's the centerpiece. It affects everything customers to suppliers. Let's start with a refresh about the basics of value proposition design.
Knowing the basics from the session 'Business Model Generation I - The Basics' or 'Value Proposition Design for Teams' is a great starting point for this session.

Zoom in session
Status update
Let's start by assessing the situation. What works, what doesn't, what are the 'ticking clocks'? Are your goals realistic, or too hairy and audacious? Let's find out together.
New angles
What if we do nothing and something magical just happens? It won't. By learning and looking at new angles we show you how to outsmart declining or failing business models.
What value do you have, or offer already? How to create value and revenue streams before your product is done (which it never is)? Can we increase value by simplifying?
Customers & ambassadors
Are there clients that are (un)happy? Does your customer segment exist? Do you have ambassadors to enable and ask for help?
Reverse-engineering customers
Who might we be looking for a similar value proposition? How can we improve our odds by growing our markets and simplifying our solutions? How to stop building and start selling?
The backstage fix
Most people love to think about the frontend of their business model: customers, value propositions, how to make money? It's easy to forget the other half: the backstage where everything you do costs money. How to bring your ideas to life!
Changing costs & revenue streams
How to create and test new revenue streams? In this step we will show you ways to outsmart a declining or failing business model. How to build less and sell more!
The plan
What to do with the outcomes? How to prioritize? What to test? How to turn new energy into action!
Tools & methods
What tools will we be using? Well… these ones! Feel free to try them out in preparation of our session together!

There are different ways to execute this workshop/training. It’s important to know the difference (or at least ours) between workshops & training sessions.

  • Workshops – Solving challenges!
  • Trainings – Learning by doing. Part learning, part solving challenges!

TIP: to help you ‘think’, select the cards that you’re interested in.

  • Remote brainstorm session
  • 1-day
  • Multiple-day
  • Event
  • Keynote
  • Webinar
  • Big-screen-brainstorm for large audiences and events
  • Train-the-trainer
  • More things
    to consider >
  • Remote?
  • In-house?
  • Digital tools?
  • Paper tools?
  • 1-4 participants?
  • 5-24 participants?
  • 25+ participants?
  • Large audiences?

Simple pricing, flexible work, scalable plans!

How can we help?




Access to all visual tools

Visual thinker certificate + surprise

Training materials & training methods

Personal license to facilitate training

Train-the-trainer certificate

*All pricing is excluding travel expenses and VAT if applicable.

The most flexible way of collaboration. Get tips & tricks and coaching right from your workstation (or bar, home, ...anywhere).

Remote brainstorm

1-4 hours / session

As much sessions as needed

Online (eg. skype/appear.in)


FROM €199 / session

FROM €99 / participant

Learn best practices and get coaching. Creative sessions facilitated by our experienced design thinkers are always inspiring and challenging. Try it! 

Workshop / training

4-8 hours / session

1+ sessions

In-house / anywhere

10 / coach

FROM €1299 / session*

FROM €299 / participant *

Scale up, speed up. Do you want certain skills to be implemented throughout your organization? Let's train trainers! Depend less on us. True knowledge sharing!

Train the trainer

4-8 hours / session

2+ sessions

In-house / anywhere

10 / coach

FROM €4499 / participant*


Remote brainstormWorkshop/trainingTrain the trainerA combinationSomething else

or call us at +31 (0) 85 303 76 32

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