Looking ahead is hard. The world is changing fast. The next 5 years will change even faster than the past 5 years. Knowing how to look ahead, spot trends, opportunities and threats are essential to the success of your business. Make your plan (a little bit more) futureproof with trendwatching techniques and methods to better understand your business environment.
This workshop helps you understand the basics of trendwatching, shows you hands-on techniques on how to identify and value trends as a team and how to use this knowledge to navigate your business towards the future. It’s a more elaborate version of ‘Trendwatching for Teams’ and focuses more on urgency and impact, on inspiring examples and the process of trendwatching.
This workshop is designed for the following challenges.
TIP: to help you ‘think’, select the challenges that apply to your case.
Understand the ever-changing world Turn information overload into clear trends you can apply to your business Understand changing customer behaviour and needs. Design for future customers, not customers from the past Innovate your business. Iterate existing or explore new business models A more intuitive way to talk to investors, clients and team members Discover relevant trends that impact your business Distil threats and opportunities
Everything we do is based on lean startup and design thinking techniques. This means we solve challenges in loops: processes that can be repeated until a solution is designed, tested and proven (or not). Build – Measure – Learn. The blueprint behind every session.
Tools & methods
What tools will we be using? Well… these ones! Feel free to try them out in preparation of our session together!
There are different ways to execute this workshop/training. It’s important to know the difference (or at least ours) between workshops & training sessions.
- Workshops – Solving challenges!
- Trainings – Learning by doing. Part learning, part solving challenges!
TIP: to help you ‘think’, select the cards that you’re interested in.
- Remote brainstorm session
- Big-screen-brainstorm for large audiences and events
- More things
to consider >
- Digital tools?
- Paper tools?
- 1-4 participants?
- 5-24 participants?
- 25+ participants?
- Large audiences?