Looking ahead is hard. The world is changing fast. The next 5 years will change even faster than the past 5 years. Knowing how to look ahead, spot trends, opportunities and threats are essential to the success of your business. Make your plan (a little bit more) futureproof with trendwatching techniques and methods to better understand your business environment.
This workshop helps you understand the basics of trendwatching, shows you hands-on techniques on how to identify and value trends as a team and how to use this knowledge to navigate your business towards the future. It’s a more elaborate version of ‘Trendwatching for Teams’ and focuses more on urgency and impact, on inspiring examples and the process of trendwatching.
This workshop is designed for the following challenges.
TIP: to help you ‘think’, select the challenges that apply to your case.
Understand the ever-changing world Turn information overload into clear trends you can apply to your business Understand changing customer behaviour and needs. Design for future customers, not customers from the past Innovate your business. Iterate existing or explore new business models A more intuitive way to talk to investors, clients and team members Discover relevant trends that impact your business Distil threats and opportunities
Everything we do is based on lean startup and design thinking techniques. This means we solve challenges in loops: processes that can be repeated until a solution is designed, tested and proven (or not). Build – Measure – Learn. The blueprint behind every session.
Having a business model that works doesn't guarantee it will in the future. There are forces outside your business model trying to change (and break) things.
Zoom in session
Do you know your history? A lot of big brands are doing things that look nothing like their original business plan. Watch how every company needs to keep up with the world.
In this small lecture we will show you visually what trends are and how to 'watch' them.
Trendwatching sounds difficult. Learn how the Trends Template turns this into teamwork and experience how different expertise in teams makes for a more complete picture of your future.
Use your team's collective brain and the Trends Template to identify and structure trends.
Let's speed things up. How can trends affect your business? Recognize the mainstream, distinguish the disruptive. Learn about timing, how to look and singularity.
Apply what you learned to disrupt your business case, or one of our inspiring cases.
Hard work deserves a rewarding cooling down. Learn from thought leaders and see how Hollywood brings future studies to life.
We created the future. Now it's time to innovate your business. Turn new energy into action!
Zoom in session
What tools will we be using? Well… these ones! Feel free to try them out in preparation of our session together!
There are different ways to execute this workshop/training. It’s important to know the difference (or at least ours) between workshops & training sessions.
- Workshops – Solving challenges!
- Trainings – Learning by doing. Part learning, part solving challenges!
TIP: to help you ‘think’, select the cards that you’re interested in.
- Remote brainstorm session
- Big-screen-brainstorm for large audiences and events
- More things
to consider >
- Digital tools?
- Paper tools?
- 1-4 participants?
- 5-24 participants?
- 25+ participants?
- Large audiences?