1-10 Participants
4-8 Hours
3-10 Tools
Level 2Intermediate


80% of startups fail. We wanted to start positive, but sorry. Instead of looking back at your post-mortem startup, we can use this knowledge to try and prevent things from happening.

Fortunately, CBinsights has done some interesting research on the subject. They compiled a top 20 list of reasons for startup failure by analyzing 101 startup failure post-mortems.

Your startup or organization hopefully isn’t dead yet. So, in this workshop the reasons for failure from the list become our fresh challenges to prevent and outlearn failure!
TIP: to help you ‘think’, select the challenges that apply to your case.

  • 42%No market need
  • 29%Ran out of cash
  • 23%Not the right team
  • 19%Get outcompeted
  • 18%Pricing / Cost issues
  • 17%User un-friendly product
  • 17%Product without a business model
  • 14%Poor marketing
  • 14%Ignore customers
  • 13%Product mistimed
  • 13%Lose focus
  • 13%Disharmony among team / investors
  • 10%Pivot gone bad
  • 9%Lack passion
  • 9%Failed geographical expansion
  • 8%No financing / investor interest
  • 8%Legal challenges
  • 8%Didn’t use network
  • 8%Burn out
  • 7%Failure to pivot
  • ?


The loop
Everything we do is based on lean startup and design thinking techniques. This means we solve challenges in loops: processes that can be repeated until a solution is designed, tested and proven (or not). Build – Measure – Learn. The blueprint behind every session.

Experience & select
Which reasons for startup failure might become a problem in the future? Let's find out with fun, confronting and inspiring exercises!
Understanding the threat
Ok, so we know what's coming. Now it's time to understand the why's and how's. Each selected challenge has its own visual tools to understand before acting.
The Houdini-plan
Turn threats into opportunities and come up with a battleplan!
Outlearn failure!
Put your plan to the test! How can we prove that your battleplan DOESN'T work?
There are different ways to execute this workshop/training. It’s important to know the difference (or at least ours) between workshops & training sessions.

  • Workshops – Solving challenges!
  • Trainings – Learning by doing. Part learning, part solving challenges!

TIP: to help you ‘think’, select the cards that you’re interested in.

  • Remote brainstorm session
  • 1-day
  • Multiple-day
  • Event
  • Keynote
  • Webinar
  • Big-screen-brainstorm for large audiences and events
  • Train-the-trainer
  • More things
    to consider >
  • Remote?
  • In-house?
  • Digital tools?
  • Paper tools?
  • 1-4 participants?
  • 5-24 participants?
  • 25+ participants?
  • Large audiences?

Simple pricing, flexible work, scalable plans!

How can we help?




Access to all visual tools

Visual thinker certificate + surprise

Training materials & training methods

Personal license to facilitate training

Train-the-trainer certificate

*All pricing is excluding travel expenses and VAT if applicable.

The most flexible way of collaboration. Get tips & tricks and coaching right from your workstation (or bar, home, ...anywhere).

Remote brainstorm

1-4 hours / session

As much sessions as needed

Online (eg. skype/appear.in)


FROM €199 / session

FROM €99 / participant

Learn best practices and get coaching. Creative sessions facilitated by our experienced design thinkers are always inspiring and challenging. Try it! 

Workshop / training

4-8 hours / session

1+ sessions

In-house / anywhere

10 / coach

FROM €1299 / session*

FROM €299 / participant *

Scale up, speed up. Do you want certain skills to be implemented throughout your organization? Let's train trainers! Depend less on us. True knowledge sharing!

Train the trainer

4-8 hours / session

2+ sessions

In-house / anywhere

10 / coach

FROM €4499 / participant*


Remote brainstormWorkshop/trainingTrain the trainerA combinationSomething else

or call us at +31 (0) 85 303 76 32

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